Pasquale RUSSO

A PORTFOLIO

 
 

Corporate Communication





























Awards


  1.   Gold Quill: International Association of Business Communicators (IABC)


  1.   Ace Award: Feature Writing, IABC New York Region Competition


  1.   Ace Award: Publication Redesign, IABC New York Region Competition














Award-winning Publication

When AT&T wanted to introduce their intranet, I became the editor of a special edition of the employee publication. This special issue became so popular with employees that it had to be reprinted, a rarity in employee communication. The International Association of Business Communicators gave this publication their highest honor: a Gold Quill Award.


An Innovative Approach

When the AT&T business unit where I worked as employee communications manager got the results of the annual employee attitude survey, the leadership team wanted employees to know that they understood the everyday challenges they faced.


I went over the numbers with the HR team and then arrived at a humanizing approach to dumping the usual data: create four fictional employees to illustrate the challenges that the workforce was facing. It not only got the message across to employees, but the NY Chapter of the International Association of Business Communicators gave it an ACE Award.